How it works

How does Nask AI work?

Nask AI turns one brief into on-brand Meta ads, publishes them to your own ad account, and tracks every funnel stage on your site with the nsk.js pixel, so Meta learns from leads, booked calls and sales instead of clicks.

Who does what?

You approve the direction, Meta picks the winners, and Nask AI does the work in between. The diagram is the whole loop; the steps below are each box, in the order the product runs them.

You

Brand docs and the brief

Nask AI

Writes, generates, checks

You

Approve or reject

Nask AI

Publishes to your account

Meta

Picks the winners

nsk.js

Tracks lead, call, sale

The funnel stages nsk.js records go back to Meta, so the next round of delivery is judged by booked calls and sales, not clicks.

What happens, step by step?

  1. Nask AI reads your website and builds the brand profile

    Onboarding starts with What's your website? and a Build my brand profile button. While you continue, Nask AI shows the work in progress: Reading your website, Building brand intelligence, Drafting your strategy.

    The result is a set of brand documents Nask AI writes and you can edit: Persona, Strategy, Offer, Audiences, Visual Identity and Creative Angles. Three are yours to write, because only you know them: Copy Compliance, Image Compliance and Evidence. Every ad after this is written against these documents, which is how the voice stays on brand.

  2. You connect your Meta ad account

    Connect Meta Ads, then Select ad account. Nask AI publishes to and reads from the accounts you select for the brand, and only those. An agency can send a client a connect link instead, so the client grants access without logging in to Nask AI.

  3. You write the brief in Nask AI Studio

    Nask AI Studio runs in five steps shown across the top: Mode, Brief, Plan, Create, Publish. Mode asks how each group of ads gets made. The brief sets the direction: Copy Direction (Write Your Own, Use a Winner's Copy or Smart Copy), Visual Direction (your styles, your own images, a winner's image, or a smart pick), the brand assets and docs to use, and the Adapt to compliance rules toggle.

    This is the decision that stays with you: the angle, the offer and the audience. Starting from an ad that already works is a first-class option, not a workaround.

  4. Nask AI plans the groups and generates the ads

    In the plan, each group of ads starts at 3 ads and can be raised; a run holds up to 10 groups and up to 50 ads per group. Each group can publish as Separate ads or as One carousel of 2 to 10 cards. Image ads come in the shapes Meta's placements use: 1:1, 1.91:1 and 9:16.

    Generating is a two-click confirm, Generate and then Confirm · ≈N credits, so you see the cost before anything runs. The point of the plan is variety: different angles and visuals for Meta to choose between, not ten copies of one ad.

  5. Every ad is checked, then you approve it

    Each ad goes through an automatic review before you see it as ready. It rejects an ad that invents an offer, shows template text, breaks a compliance or policy rule from your documents, has broken copy or a broken image, or misses an audience rule. If the check itself fails, the ad is marked Needs review instead of passing.

    Then you decide: Approve, Needs edit or Reject. A rejection asks why, and Rerun with feedback feeds that reason into the next version. Agencies can add a second gate: Export approval link sends the ads to the client, who answers with Approve all or Send review, and ads the client rejects stay out of Publish.

  6. Or you bring ads you already made

    Upload & Publish is the same path for finished creatives: PNG, JPEG or WebP up to 20 MB, MP4 or MOV up to 2 GB. Nask AI writes the copy (Write my copy) or imports yours (Import copy), and each ad can carry its own link, UTM tags and name. Then Continue to Publish.

  7. Nask AI publishes to your ad account

    Publishing creates the campaigns, ad sets, creatives and ads in your Meta ad account, laid out the way you choose: Combine all (1 ad set), Group → ad set or Group → campaign, or into an ad set that already exists. Templates such as Leads · Single Image · ABO preset the settings.

    You pick the status: Active to start running immediately, or Paused to review on Meta first, which is the recommended choice and the default. Nothing goes out until Confirm and publish to Meta.

  8. The nsk.js pixel tracks the funnel and tells Meta

    Under the brand's Growth tab, Pixel and funnel has two cards. 1. Install the pixel gives one script tag for the head of every page, served from t.nask.ai/nsk.js. 2. Funnels and stages maps your funnel: Lead, Schedule, StartTrial, InitiateCheckout, Purchase, Subscribe or CompleteRegistration, each detected by a form, a page URL, a booking or form embed (Cal.com, Calendly, HubSpot, GoHighLevel, Jotform, Typeform), your CRM, Stripe or a webhook.

    Each stage has a Send to Meta toggle and a Test this stage button that listens for the event for 90 seconds. The Sending to Meta card shows Dry run until you click Go live, so you can watch the events arrive before Meta optimizes on them. This is the step that lets Meta learn from booked calls and sales, not from the cheapest click.

  9. You adjust live ads and report on them

    Live Ads lists every campaign and ad set on the account, including ones Nask AI did not publish, with on and off switches, daily budgets and a history of every change. Reports, opened from Saved reports, has Report, Weekly reports and Client report setup; client report links can carry a passcode, and agency plans add white-label reports with your logo and name.

Plans and what each one includes are on the Nask AI pricing page. The newest change to these steps: Carousel ads from Nask AI Studio (November 3, 2026).

Frequently asked questions

Does Nask AI replace my media buyer?

No. Nask AI replaces the production work, not the decisions. You still choose the angle, the offer, the audience and the budget, and you approve every ad before it is published. Nask AI writes and generates the variations, checks them, publishes them to your ad account and tracks the funnel. Meta's delivery then picks which ads win, using the funnel stages Nask AI sends back.

Will ads go live on Meta without me seeing them?

No. Ads are reviewed in Nask AI Studio before publishing, and the publish step ends with an explicit Confirm and publish to Meta. The status choice defaults to Paused, labelled as the recommended option, so new ads land in your ad account switched off until you turn them on. Choosing Active is a deliberate setting you pick on the publish screen.

Does Meta approve every ad Nask AI makes?

Meta decides, not Nask AI. What Nask AI does is reduce the avoidable rejections: every ad is checked against the compliance rules in your brand documents and against common problems such as invented offers or broken copy, and an ad that cannot be checked is held for review. Regulated categories should still write their own Copy Compliance and Image Compliance rules.

Do I need a developer to install the nsk.js pixel?

Usually not. The pixel is one script tag pasted into the head of every page, the same way most site builders accept tracking code. After that, each funnel stage has a Test this stage button that listens for the event for 90 seconds. If a stage shows Not detected, the debug panel explains the likely cause and can send the case to Nask AI support.

Can I use ads I already made instead of generating new ones?

Yes. Upload & Publish takes finished creatives, images up to 20 MB and videos up to 2 GB, and publishes them as they are. Nask AI can write the copy or import yours, and each ad can carry its own destination link, UTM tags and ad name. Uploaded ads go through the same publish step and the same funnel tracking as generated ones.

See the loop run on an account like yours

Book a demo: one brief, the ads it produces, the publish step and the funnel stages going back to Meta, on a call.